Data Strategy
Driving Measurable Impact Through Data Strategy
Linkwell Health needed to prove digital channels could outperform traditional call-center outreach for home health assessments — and do it with confidence across thirty regulated health plans.
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Activation
Unlocking Growth with Strategic Targeting
As virtual fitness became a strategic priority post-pandemic, SilverSneakers needed to convert rising interest into real utilization of its premium virtual offerings.
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Insights
A/B Testing Proved That Less Is More
A newly launched website doubled the fitness packages on offer — and introduced the risk of overwhelming customers with too many choices.
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